Chris Walton .
Neilson Financial Services has appointed Nunn Media to manage its media strategy, planning and buying after a competitive pitch.
A global business with offices in the US, Canada, Ireland, Australia and the UK, Neilson Financial Services is expanding its presence in Australia with a new suite of products, including Golden Insurance, Dignity Insurance, and Direct Cover.
Nunn Media will oversee media investment for these brands, supporting a series of launches that began in January.
Neilson Financial Services provides innovative insurance solutions and Nunn Media’s expertise in response-driving media will connect Neilson’s offerings with their audiences in Australia.
“We are excited to partner with Nunn Media as we look to grow in the Australian market," said David Rees, chief marketing officer at Neilson Financial Services.
"Nunn’s deep understanding of our products and their approach to media will play a key role in reaching new customers and reinforcing our commitment to providing accessible, transparent insurance options.
"We believe Nunn’s approach will ensure our products, from Golden Insurance to Direct Cover, get the attention they deserve.”
Chris Walton, managing director of Nunn Media, said Neilson Financial Services' ambition for ANZ is inspiring.
"Our team is excited to bring a tailored approach to media to the table, with a focus on both acquisition and brand growth," said Walton.
Australia's financial services sector, according to Nielsen, increased ad spend by 9% last year with $610 million invested across platforms.
Neilson Financial Services is the latest new business win for Nunn Media and follows its appointment by SunRice to manage media planning and buying last month.
In November last year the agency also acquired digital marketing agency Indago Digital which will integrate its digital media, enterprise SEO, data, web development and analytics services into Nunn’s international digital agency, Alley Group.
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