Independent media agency Nunn Media has won the $6 million media buying and planning account of electronics retailer Radio Rentals SA.
The account will move to Nunn from MEC Adelaide and includes Radio Rentals South Australia, Queensland’s RT Edwards and Gedd!t in New South Wales. It is not affiliated with Radio Rentals brands outside of South Australia.
The Radio Rentals SA account comes on the back of other recent wins for Nunn Media, including clothes giant Levi’s, Petstock and home care company RDNS.
Radio Rentals SA managing director Nick Palmer says Nunn Media’s retail expertise and its analytical and digital capacity were the main reasons for the move.
“Radio Rentals SA is expanding into New South Wales and along the eastern seaboard, and Nunn’s retail and digital expertise is a perfect fit, after years of great service from MEC,” he says.
“This is an exciting time for our company, and a business with a track record that includes national retailers such as Spotlight, Anaconda, Fantastic Furniture, Carpet Court and RSEA is one we are happy to partner with.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.