Nunn Media Sydney and Spin Master created a giant Hatchimals egg activation through Sydney CBD locations to promote the stuffed toy line.
At Circular Quay the giant egg was nestled between the Museum of Contemporary Art and the Overseas Passenger Terminal.
Viewers witness magical sounds, mist and lights synonymous with Hatchimals Alive Mystery Hatch.
The pink carpet provided the perfect place to snap selfies with the star of the show.
Attendees including influencers were also delighted to receive free Hatchimals toys.
The egg activation also popped up at Manly, Mrs Macquarie’s Chair, Taronga Zoo, and Bondi Beach.
The broader campaign spans TV, Video, Pinterest, TikTok, Meta, and native articles.
Spin Master brand manager dolls and interactive Tiffany Vibert said this activation celebrated the magic of Hatchimals in a way that resonated with families.
"The combination of live experience and a diverse media campaign ensures we are reaching our audience in a meaningful and impactful way," Vibert said.
XO Media Group was responsible for the build and management of the big egg, including the egg’s citywide tour.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.