Looney Tunes
Nunn Media and Alley Group have teamed up for a multi-channel campaign to launch Looney Tunes: The Day the Earth Blew Up, marking the first integrated effort for new client Pinnacle Films.
Designed to amplify the franchise’s return to the big screen, the campaign blends digital, cinema, and outdoor media, ensuring the film’s Australian and New Zealand release is front and center for audiences.
The campaign kicked off with a soft launch during the March to build anticipation for today’s movie release, with momentum set to grow leading into the April break.
For parents who grew up watching Looney Tunes in the 80s, it’s a chance to revisit the characters they loved and introduce them to a new generation.
To tap into this nostalgia and engage pop culture fans, the campaign leverages social media and key platforms like Fandom, Buzzfeed, IGN, and Reddit, alongside high-impact homepage takeovers to fuel excitement.
Contextually placed cinema and proximity OOH keep the film top of mind in entertainment spaces, while large-format OOH brings the characters to life, creating buzz and anticipation.
Nunn Media group account director Melanie Otuhouma said with a strong blend of digital and high impact offline channels, this integrated approach is sure to introduce the Looney Tunes gang to fans old and new.
Nunn Media associate performance director Anna Kilmartin said the agency is beyond excited to partner with the Pinnacle Films team.
Pinnacle Films head of sales and acquisitions Andrew Devlin said the level of consideration and attentiveness demonstrated by Nunn Media and Alley Group has surpassed expectations.
"From start to finish, we’ve had complete confidence in their ability to secure the broadest and most impactful reach for our campaign," Devlin said.
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