Independent media agency Nunn Media has acquired Sydney-based Indago Digital.
Indago Digital, which works with companies including Travelex, ADT Security and Hays Recruitment, will be integrated into Alley Group, Nunn’s existing Sydney-headquartered global digital agency.
Indago will integrate its digital media, enterprise SEO, data, web development and analytics services.
Commercial details of the acquisition haven't been released.
The acquisition takes Alley to an employee base of 65 people in Australia. Alley clients include Tinder, JB Hi-Fi, Seafolly, Netgear and Wilson.
Indago MD Gary Nissim will become the CEO of Alley Australia effective immediately, working with both the local and global leadership team, including Di Sandhu, the recently appointed GM of Alley Melbourne.
Nunn Media CEO and founder Matt Nunn said his company has had an exceptional few years in terms of its commercial performance, capability enhancements, and the people it’s attracting as part of a strong growth trajectory.
“With digital marketing currently representing 70% of revenue, Nunn’s acquisition and product strategy remains focussed on new and complementary capabilities to our brands, with an emphasis on digital media, technical web development, data, and analytics," he said.
"Indago, therefore, is a perfect fit for us."
He said that data is a client’s most powerful asset, so integration of Indago’s proprietary products and methodology will further accelerate Alley and Nunn’s data and analytics capabilities.
“I have known and respected Gary and the Indago business for a number of years and can confidently say that he is an exceptional leader and thinker," he said.
"His team brings a unique set of capabilities to our group and we are delighted to be working together.”
Alley Group’s global CEO, Nick Lavidge, said Alley was founded on the belief that when organisations spend money on marketing they should make money on marketing, and Indago shares that return-on-investment philosophy.
"With its unique capabilities we feel that Indago will help enable Alley’s client promise of doing more with less, and as a result, accelerate Alley’s growth," he said.
"We welcome Gary and his team to the Alley family with open arms.”
Nissim said finding the right partner for the future of a business and team is critical and after a number of approaches over the years, Nunn and Alley were a natural choice.
“We have complementary business visions, a common client focus and share strong momentum and team culture," he said.
"I can’t wait to help Alley continue its exceptional journey and look forward to working with Matt Nunn, Matt Crook, Nick, and the entire Alley team.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.