Credit: Kristine Wook via Unsplash
NSW Health is seeking one or more agencies to implement a general population behaviour change campaign Healthcare Anywhere.
The campaign's main objective is to encourage the public to avoid visiting emergency departments (EDs) for non-life-threatening conditions, instead promoting the use of the healthdirect telephone service for triage and appropriate care.
The successful supplier(s) will develop a creative strategy, create advertising assets, design the methodology to measure campaign effectiveness and implement a PR/experiential strategy. With a budget of $190,000.
Agencies can pitch for either Part A, B, C, a combination of parts or all.
Interested agencies are required to complete a creative brief that either builds on the existing creative strategy for Healthcare Anywhere or provide an entirely new creative territories that introduce fresh ideas.
The tender evaluation weighting is estimated to be based on 20% price and 80% non price.
The tender closes March 3 at 3 pm.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.