The first match in the NRMA Insurance Men’s Test Series will get underway this week to the excitement of cricket fans around the nation, as part of the newly announced platinum partnership between Cricket Australia and NRMA Insurance.
NRMA Insurance’s partnership with Cricket Australia is underpinned by an ambition to support the continued growth of Australian cricket by celebrating the network of helpers nationwide that make the game of cricket possible.
NRMA Insurance will be delivering on its brand promise of Help, from sponsoring the rain cover tarp, scoreboard, drones, and Player of the Match, to creating new and exciting ways to help the cricket community across the country
As part of the partnership, NRMA Insurance and Initiative are working closely with 7Cricket to develop a range of brand new on-air features in partnership with Quidich Innovation Labs - who specialise in drones with virtual capabilities - to provide never-before-seen camera angles for cricket fans this summer.
Sally Kiernan, marketing director, NRMA Insurance: “There are over 220,000 official volunteers and many more helpers who make cricket happen from grassroots cricket up to the top level. NRMA Insurance has been helping Australians for more than 95 years and through this partnership we are looking forward to celebrating the helpers of cricket nationwide, as we deliver on our brand promise of Help."
Chris Colter, chief strategy officer, Initiative: "To have the naming rights of the nation’s most iconic sport available, the same time NRMA Insurance scaled their brand nationally, was an opportunity too good to pass up. We are thrilled to have brought these two icons together, in partnership with Thinkerbell, who have helped us develop an equally iconic campaign full of never-before-seen media executions to ensure we’re unmissable across summer.”
Credits:
Client - NRMA Insurance
Zara Curtis – Chief Marketing Officer - Acting
Sally Kiernan – Marketing Director, Brand, Media & Growth
Luke Farrell – Executive Manager, Marketing Operations
Anna Jackson – Executive Manager, Brand Strategy and Creative Execution - Acting
George Exikanas - Executive Manager, Marketing
Tom Dodd – Media Lead
Ben Cleary – Manager, Performance Marketing
Rae Metlitzky - Manager, Content & Editorial
Brodie Cooper - Brand Marketing Lead
Jess Yorke – Social Media & Content Specialist
Jay Patel – Integrated Comms Specialist
Bronny Sivell - Media Specialist
Nicole Schulz - Principal, Brand and Content
Client Partner - Cricket Australia
Creative Agency - Thinkerbell & The Tuesday Club
Media Agency - Initiative
Activations & Sponsorship Agency - Mediabrands Content Studio
Content Studios - Co.Lab
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