Saatchi & Saatchi and CX agency MercerBell have been appointed by the NRMA Group to handle the National Roads and Motorists' Association account, following a competitive pitch.
They join existing media agency, Blue 449, to create a Publicis Groupe ‘Power Of One’ approach for NRMA.
AdNews understands the incumbent on the account was Y&R which led the 2017 campaign push 'Everywhere You Go, We Keep You Moving'.
The appointment follows a wider shakeup in the IAG group following the hire of CMO Brent Smart who appointed The Monkeys to lead NRMA Insurance and CGU's creative last year and CHE Proximity to handle below the line.
NRMA group general manager of marketing Martin Whelan says: “NRMA is Australia’s largest member organisation and one of its most trusted brands, the Saatchi & Saatchi/ MercerBell combination delivers for us creative thinking across strategic brand capability and customer relationship marketing, both of which are essential for our future success and the evolution of our business.”
Anthony Gregorio, who was recently appointed as CEO of Saatchi & Saatchi, says the agency is looking forward to bringing NRMA's vision to life.
“We're excited to be appointed by the NRMA Group, one of Australia’s most iconic and trusted brands. NRMA has an ambitious vision for the future of their brand, members and the community as a whole," he says.
Saatchi & Saatchi also picked up the creative for ride sharing service Didi and Football Federation Australia in recent months.
In his first interview in the role, Gregorio sat down with AdNews to discuss his plans for Saatchi & Saatchi. Read more here.
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