Nine has revealed five of Nine’s NRL home and away season sponsors - Harvey Norman, Telstra, McDonald’s, Westpac and Chemist Warehouse - have extended their commitment into the NRLW, to kick off this Saturday.
Creative brand integration will enhance the Nine broadcast, including a new half-time Chemist Warehouse & Ostelin ‘Strong Moment’ which will celebrate inspirational moments of strength from the first half. Westpac will help launch their NRLW sponsorship by bringing their Red Zone integration to Nine's coverage, helping unpack all of the action from the attacking 20 metres for fans at home.
The Wide World of Sports team will produce a dedicated weekly women’s league show, NRLW Wrap, hosted by former Jillaroos Ruan Sims and Allana Ferguson, and Emma Lawrence, complementing the 11-week season. There will also be a dedicated podcast NRLW WEEKLY.
The 9Network and 9Now will screen more than 100 hours of this season’s NRLW live and free, including all 48 games.
Matthew Granger, Nine’s director of sales – sport, Olympic and Paralympic Games, said the NRLW has proven itself an elite competition featuring the world's best female rugby league players and athletes.
"It has been fantastic to see our partners get behind the expanded season as the women's game is supercharged to new heights. I can’t wait to watch this exciting new chapter and evolution of women's sport in Australia across the Total TV screens of Nine," he said.
Anne Gruber, Nine’s director of content partnerships – sport, Olympic and Paralympic Games, said since the NRLW first hit screens, the competition has gone from strength to strength and this year Nine is proud to support the biggest evolution of the sport and allow brands the opportunity to leverage this incredible platform.
"Our suite of marketing solutions, talent and expertise positions Nine as the new Home of NRLW,” said Gruber.
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