With the 2021 Telstra Premiership season about to kick off, the NRL has launched a season campaign that celebrates the incredible action that the game is set to deliver.
The campaign, Defy Impossible, centres squarely on the product, and how the game throws up moments of skill and brilliance that beggar belief and have fans gripped by the game every weekend.
In 2021 the NRL introduces rule changes that will make the game faster and more unpredictable still, setting the stage for even more moments that defy impossible.
“I’m hugely impressed with the hunger the NRL has to continually push the game forward, both on and off the pitch," Galore founder Tim Kirby says.
"Through 2020 and now into 2021 they have led the way in sports entertainment, so Defy Impossible feels like a very natural place for them to play.”
The campaign is led by a series of four TVCs, and supported by out-of-home, print, radio and a range of digital and social executions that bring to life impossible moments from all sixteen NRL clubs.
Galore launched earlier in the year, founded by former Naked Australia managing director Tim Galore.
At the time of launch, Kirby said the business aims to overcome challenges that he believes hold back the traditional creative services industry from broader engagement with businesses.
Credits
NRL
Head of Marketing – Peter Jarmain
Senior Marketing Manager – Brand & Communication: Samantha Feyzeny
Graphic Designer – Lucy Bean
Creative Partner: Galore
Post Production: The Editors
Editor: Laurence Van Camp
Sound: Rumble Studios
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