The 2022 NRL Grand Final attracted a record streaming audience of 389,000 on 9Now, up 7% year-on-year.
The local derby that saw the Penrith Panthers defeat the Parramatta Eels 28-12 scored a national average audience of 2.367 million viewers on Linear TV (Metro: 1.671m / Regional: 696,000) and a Live BVOD figure of 389,000, taking the TotalTV audience to 2.756 million viewers.
Played in front of a sold out crowd for the first time since 2019, the 2022 NRL Grand Final registered the highest live streaming audience for an AFL or NRL Grand Final in Australian TV history.
The 2022 NRLW Grand Final played between the Knights and the Eels also recorded the highest BVOD Audience for an NRLW game, and was up 197% on the 2020 NRLW Grand Final. On Linear TV, it was also the most watched ever, up 10% on the previous best from 2020.
Hamish Turner, Nine’s director of 9Now and programming, said: “Sunday's NRL Grand Final further highlighted the growing scale of 9Now live audiences as one of the top four highest rating programs of the year alongside all three State of Origin games.
“We have experienced fantastic year on year growth for 9Now this season as Nine continues to offer the biggest reach of any broadcaster in the country.
"The Women's game continues its impressive growth with the most watched NRLW Grand Final in history on both 9Now and Linear TV tuning in for the Knights victory over the Eels.
“Congratulations to the NRL, the players and the teams on a fantastic season."
For the 2022 NRL season overall, NRL audiences were up 34% YOY on 9Now while the NRLW was up 72% on the previous season played February to April 2022.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.