NOVA Entertainment has launched a marketing campaign to showcase the Nova Podcast network and its suite of podcast content.
The Nova Podcasts Homegrown Conversations campaign highlights the network’s stable of original voices and conversations with Australian audiences about the subjects and stories that matter to them.
The creative concept for the seven-week editorial and social campaign was developed in-house and features nine podcast titles, 12 podcast hosts and imagery that reflects Nova Podcasts’ positioning around originality, authenticity and localism.
Each setting was chosen and styled to reflect the connection and conversations the talent has with their Australian audiences.
NOVA Entertainment’s CCO, Nicole Bence said the hallmark of a Nova podcast is one that attracts high-value, premium audiences, making it a powerful environment for advertisers seeking impact and influence.
"Our strategic choice around homegrown podcast talent continues to attract new Australian listeners to our ecosystem and plays an ever-increasing role in driving momentum for NOVA’s digital audio offering," she said.
The talent featured in the campaign are: Chrissie Swan – The ChrissieCast; Brittney Saunders and Matt Hey – High Scrollers; Jayme Jo and Jessie Massoud – Skinfluence; Brooke Blurton and Matty Mills – First Things First; Joe Hildebrand – The Real Story; Megan Pustetto – So Dramatic!; Tiff Hall – Bounce Forward; Casey Donovan – The Space; and Joel Creasey – Ricki-Lee, Tim & Joel.
Campaign Credits:
Strategy, Creative & Production: CREATE – NOVA Entertainment
Photographer: Abbie Davis – Mrs White
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