NOVA Entertainment has promoted Sydney commercial director Josh Halling to the role of group commercial director.
Halling will lead NOVA’s Sydney and Melbourne direct and independent agency teams to drive and execute national strategic initiatives.
With NOVA Entertainment’s focus on audio as a performance and outcomes-driven medium, Halling’s remit will also include driving the opportunity for audio amongst small to medium enterprises.
To further build their credentials in this space, NOVA Entertainment has signed a three-year partnership with Boost Media International to maximise their exposure to advertisers not currently taking advantage of audio as a performance marketing channel. The deal with Boost is an Australian audio exclusive partnership.
Halling brings twenty years of commercial radio expertise across multiple networks to the role, including 12 years with NOVA Entertainment where he has held multiple senior roles across the commercial team.
NOVA’s chief commercial officer, Nicole Bence, said Halling's promotion reflects NOVA’s continued commitment to investing in its all-of-audio sales team.
"His credentials are second to none and with over two decades of experience in commercial radio, I’m confident Josh will play a critical role in driving the outcomes necessary for us to lead the market," she said.
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