NOVA Entertainment has refreshed the brand identity for FIVEAA, Adelaide’s commercial talkback station.
Built upon the tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding by evolving the positioning on from the previous Talking Adelaide strapline.
The new logo maintains the brand colours of red, black and white but now features a more dynamic word mark and a speech box that helps provide a modern interpretation of FIVEAA’s history and position in the market.
Adam Johnson, chief growth officer for NOVA Entertainment, says as FIVEAA looks to the future and is committed to serving the evolving needs of its audience, the brand refresh is a brilliant nod to the station’s enduring legacy, while bringing the brand’s identity into 2024 and beyond.
"‘Always Adelaide’ and the associated ad campaign to launch it encapsulates FIVEAA’s continued commitment to Adelaide listeners," he says.
"We researched the new direction heavily and the data suggests that current listeners love the new approach and that the new branding will also entice new listeners to the station.”
The brand refresh will be applied to the digital identity of the brand including the FIVEAA Player app and FIVEAA website as well as on-air via station imaging. The new look and feel will also feature on multiple outdoor advertising campaigns and partnership signage around Adelaide.
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