Nova Entertainment has launched a podcast network to create a suite of podcast content that connects audiences and brands.
The Nova Entertainment Podcast Network (NEPN) houses more than 350 podcasts with titles including Brenda, Call Me! with drag superstars Courtney Act and Vanity, the Daily Telegraph’s The Matty Johns Show, Stellar Magazine’s Something to Talk About with Samantha Armytage, and Fear and Greed with business journalist Sean Aylmer.
The launch of NEPN follows the appointment of Rachel Corbett last year to the role of NOVA’s head of podcasts and digital content. Corbett is now responsible for the curation of NEPN, including original content production under the banner of NOVA Podcasts.
“Amassing a bunch of shows for the sake of it isn’t the smartest strategy in the long term,” Corbett says.
“To be successful, you need to be purposeful and think long and hard about the shows in your network, why they’re there, and who they’re for.
"With NEPN, I think we’ve got the balance right. A diverse line-up of listener-first content, hosted by authentic talent who have a genuine passion for their audience and an appetite to work with brands, as well as the right expertise behind the scenes to make that happen.”
In addition to original content, NEPN also brings together audio content from publisher partners including The Australian, Sky News, The Daily Telegraph, Fox Sports Australia, News.com.au and CBC.
“Experience matters. We have poured our learnings from recent years, as a market leader in digital audio, into building a network profile that delivers exactly the right scale, relevance and results for our customers,” says Nova Entertainment CEO Peter Charlton.
“Even better, it’s now accessible via the same seamless customer experience that’s always been a hallmark of the NOVA business. It’s only through our independence that we’ve been able to achieve that.
“NEPN is still just one part of the audio story though.
“We know a siloed approach to audio is not what our customers want or need. Now that we have the right complement to Australia's leading broadcast network, we’re excited to help them realise the total audio opportunity.”
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