Westpac has taken a somewhat glum stance in its latest campaign to support its 200th anniversary Bump savings account.
The worrysome 60-second ad features a pregnant couple heading to the hospital, while the voiceover narrates about the trials and tribulations the unborn baby will have to overcome.
The voiceover says: “You should know it’s not all sunshine and rainbows. People worry. Your parents worry. Will they be able to give you the best education? Will you be able to buy your own home? Only time will tell.”
The spot encourages parents to start saving for their children as early as possible, promoting the Westpac Bump program which deposits $200 into accounts open on behalf of children born in 2017, accessible when they turn 16 in 2033.
Viewers have been quick to call out the new ad on Facebook:
However it wasn't all negative, with many parents saying they'd sign up for the initiative.
Westpac’s creative agency of record is DDB.
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