Sustainability-focused performance marketing agency Intender has appointed Jonathan Peach GM as it consolidates three years of growth that has seen the business compile a roster of national and international clients from its base in Noosa, Queensland.
Intender’s data-driven approach has seen the agency pick up performance marketing accounts for brands including Stockland, EnergyAustralia, Cheddar by CBA, Insure & Go, Chelsea Football Club and Exceptional Alien.
The GM role is designed to lift performance and drive growth for clients by creating people-first media journeys using intent, interest and interruption data.
Peach joins Intender from OMD, where he led media and digital transformation initiatives with clients as transformation director. He has also been head of data and personalisation at Mars, responsible for leading first party data and digital marketing projects across 12 brands in the Mars Petcare Australia portfolio.
Peach's career also includes roles as digital marketing manager ANZ for Specsavers, client service manager - programmatic for Dentsu Aegis’ Amnet Group, and as digital strategist on Carat’s Global Team.
Intender co-founder and CEO Phil Ohren said that he and CFO Morgan Ohren founded Intender to create the enterprise agency they wished existed - a sub-tropical collective of performance media specialists who care about quality over quantity, and reducing the impact of media on mental health and the environment.
“We’ve got a challenging vision - one that Jonathan’s experience with Amnet, OMG, Mars and Specsavers brings us closer to achieving as we continue to grow and challenge the media norm," he said.
“With recession looming, reducing ad spend, lifting quality reach and lowering cost per acquisition (CPAs) will be a top priority in 2023-24. Jonathan’s experience across all sides of the landscape helps set us up for success.”
Peach said he's excited to grow a team striving to make advertising useful and not annoying, in all its facets.
"The sustainable focus Intender puts on reducing ad wastage and carbon output aligns with my background in, and passion for, conservation,” he said.
“It’s high time we made advertising useful without wrecking our environment. Our stunning HQ location at Noosa surrounded by pristine national parks is the perfect place to drive that mission from.
“A core role of mine will be ensuring we have the right product, people and processes in place to drive our clients’ companies forward and continue our sustainable growth trajectory. Intender already has a wealth of expertise that is pushing boundaries as a trusted, fully integrated, strategic business advisor to many C-suites. The formula works.”
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