The headline comes from promotional material announcing a new podcast by adman Russel Howcroft and Freddie Young from agency Good One Creative.
The experimental, no spin advertising podcast, AdMission, comes Tuesdays via 9Podcasts.
AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight into some of the greatest creative ideas and businesses.
They bicker, agree to disagree and reveal the tricks, history and philosophy behind some of the world’s most recognisable brands, all while attempting to answer some of the biggest marketing dilemmas facing the industry: How has Donald Trump become the favourite again to win the US Election? Why doesn’t traditional advertising make money anymore? How has Taylor Swift become the most marketable person on the planet? Why is wine the hardest product to advertise?
"I’m actually really excited to see the results of this experiment," says Russel Howcroft.
"I’ve challenged 26-year-old Freddie Young, from Good One, to prove that he knows way more about advertising than I do. Good luck, Freddie. Tune in to find out."
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