Domino's interactive pizza campaign, which lets customers design their own pizza and then cash in when others order their creation, has 'surpassed expectations' and as a result, will roll on for the foreseeable future.
In a world first initiative, the company launched its Pizza Mogul campaign back in July and since then, the company's communications manager Tracy Stephenson said its popularity has soared.
Pizza lovers, also known as Moguls, simply create a pizza to order and within minutes it is added to Domino's menu. Once shared online the creators earn a slice of the profit for every one they sell.
Moguls are branding their pizzas, creating YouTube ads and building marketing campaigns, catchy jingles, and other social selling tactics through Twitter and Facebook. As a result one Mogul, named the #pizza_master, has already earned more than $30,000.
Dubbed the “next wave of social retailing”, Stephenson said: “It’s a dynamic and interactive concept that’s for sure.
“The only thing we can say is that it’s surpassing our expectations and there is also no end date in sight for this initiative.”
Moguls can also earn rewards through gamification techniques including weekly cash bonuses, rewards and badges.
Check out the Top 10 Moguls below and see how much dough they have bagged so far.
Has Domino's got the right idea? Should more brands get involved with a more interpretative campaign such as this? Log in or comment as a guest below to share your insights.
Top 10 Moguls:
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$32,994.75 |
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$17,050.50 |
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$15,327.50 |
||
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$15,299.75 |
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$14,369.50 |
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$13,036.00 |
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$10,959.75 |
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$10,240.75 |
||
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$8,757.25 |
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$8,615.75 |
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$7,529.00 |
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$7,144.50 |
||
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$6,485.00 |
||
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$6,212.25 |
||
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$4,754.00 |
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