Nine has rolled out the Good Food app, a premium subscription-based digital offering.
The app, announced at the company's Upfront event today, will be available from November as a standalone subscription and as part of Nine’s Premium Digital packages for subscribers of The Sydney Morning Herald and The Age.
Featuring 10,000 recipes by Australian chefs, the Good Food app is designed to cater to the needs of food enthusiasts, whether they are preparing meals at home or seeking out the perfect restaurant.
Users can use the Good Food’s Masterclass series by Adam Liaw and tap into cooking tips and tricks from big-name chefs and recipe creators including Recipe TinEats, Rick Stein, Karen Martini, Neil Perry and Julia Busuttil Nishimura.
Edited by Erina Starkey, the Good Food app will allow users to discover dining experiences by searching trusted and independent reviews across various cuisines, price points, styles and suburbs. Good Food Guide reviews can be discovered via a dynamic map and a location-based 'nearby' function.
Readers can also browse venues through signature Guide collections, including one hat, two hat and three hat recommendations, Critics' Picks, and lists of the best cafes, bars and pubs.
The Good Food app will include regular weekly reviews and with a daily feed of Good Food stories, there’s also a constant update of restaurant news, including what’s just opened and Good Food columns such as Eat streets and Sandwich watch.
Nine's director of product, publishing. Stu Fagg said it takes a village to build an experience like this and over the past year, the company's product, design, UX, technology, editorial, audience, commercial, brand and marketing teams have worked together to build an experience deserving of Australia's authority on food.
“We have a long-term strategy for this product - the launch in November will be just the start," he said.
Nine’s head of Good Food, Sarah Norris, said the Good Food app is a gamechanger for accessing Australia’s most premium food content.
“If you’ve ever thought it would be handy to have a Good Food Guide reviewer on speed dial, this app is for you," she said.
“The Guide has been Australia’s most respected restaurant bible for more than 40 years, and now, for the first time – and in an exciting evolution for the Good Food brand – its 900 plus reviews are available in interactive digital form in the Good Food app.
“The app’s functionality, including dynamic map and a location-based “nearby” function, means there’s always trusted advice on hand (and in your hand). With money tighter than ever, having guidance on what’s worth your dollars in a sea of options, and be able to trust those recommendations, makes the Good Food app essential.”
Nine’s director of sales - total publishing, Jo Clasby, said Nine aims to continually evolve the app, adding new features and deeper integration with commercial partners.
“These include exclusive sponsorship opportunities, giving brands the chance to connect with users in meaningful ways while being associated with the most premium food brand in the country," she said.
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