Nine is launching Nine Audio: Finance, a premium short-form advertising solution adjacent to the network’s finance reports.
The solution is designed to meet growing demand in the finance category and will provide a 10 second
high-frequency, standalone audio advertising solution that prominently features across Nine’s audio assets.
It builds on the Nine Traffic Network (NTN) to expand the range of premium advertising contextual opportunities.
This initiative, announced at Nine's Upfront event today, will debut alongside existing premium finance content, with reports airing hourly.
Brands will be able to leverage the Nine Audio: Finance reports, which include finance updates airing hourly from 6 am to 7 pm, and from 5:30 am to 8:30 am during Breakfast, as well as adjacent 10-second short-form ad spots, complementing 30-second ads and other finance assets such as Money News.
Nine Audio: Finance will also offer a range of content under its umbrella, including sponsorship and integration opportunities with the Money News Show; Money News Catch Up and Market Wrap podcasts; finance updates in key programs across the day, including "UNPACKED," a segment focused on finance topics such as investing; digital audio coverage across news, business, and finance categories, targeting relevant audience data segments; and further premium ad products in finance, with upcoming extensions into sport and weather.
Nine’s director of sales - total audio, Ashley Earnshaw, said Nine Audio: Finance is a game-changer for advertisers in the finance sector.
"It’s a premium, brand-safe environment that allows brands to leverage the higher trust and credibility associated with finance content while connecting with audiences during moments of high engagement," he said.
Nine Audio: Finance will launch on October 28, with additional audio verticals planned to follow in the new year.
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