The Australian Financial Review has expanded into a fully integrated, cross-platform super brand spanning print, digital, podcasts, summits and an extensive lists business.
The subscription-only business publication, with 3.5 million subscribers in print and digital, gives brands access to an affluent audience at scale and by staying in its ecosystem longer.
Nine told its 2023 Upfront that the Financial Review editorial ecosystem supports news-breaking events and summits, plus market-leading lists, allowing advertisers to reach key decision makers at scale.
“The Australian Financial Review is a powerhouse masthead, with the heritage of its brand, the power of its independence and its ability to be future-focused a really attractive combination for advertisers,” said Jo Clasby, Nine’s director of sales, Total Publishing.
“We’ve had huge success developing relevant sponsorship opportunities on topical issues such as sustainability through initiatives like our Carbon Challenge and issues facing current financial market conditions.
"We are finding innovative ways and means of allowing our clients to capitalise on the engaged audience of the Financial Review powerhouse.”
With innovative lists that reflect the interests of the Financial Review readership – including Sustainability Leaders, BOSS Young Executives, Best Places to Work and Most Innovative Companies, among others – as well as news-generating live events ranging from mining, banking and cryptocurrency to property, ESG and energy and climate summits, a Total Publishing proposition ensures brands can connect with Australia’s most powerful people.
The Financial Review Rich List marks its 40th anniversary in 2023.
Editor in chief Michael Stutchbury: “The Financial Review is coming out of the global pandemic in stronger shape, posting market-leading increases in readership, cementing our premium digital subscription model, innovating with new products such as Carbon Challenge and Fin and expanding our experienced and expert newsroom while some competitors are contracting theirs."
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