Advertising will be available on Stan Sport in 2025.
This will mean that advertisers for the first time will be able to plan and execute a single campaign across Nine’s entire total television platform, which includes the 9Network, 9Now and Stan Sport.
"The introduction of Stan Sport into Nine's Total Television platform allows brands to reach even more Aussies and creates new opportunities for premium integration,” said Michael Stephenson, Nine’s chief sales officer.
Nine has, until now, resisted allowing advertising on Stan, differentiating the platform from other streamers.
The announcement of advertising on Stan Sport comes as Nine introduces prime-time television inventory into the 9Galaxy platform, meaning campaign delivery is 100% guaranteed, no shortfalls, no makegoods.
This allows Nine to introduce converged trading across all television platforms.
Nine today announced that 9Galaxy+ is in the early stages of development, a platform that promises to revolutionise the way advertisers manage cross-platform campaigns.
It will be the first fully integrated trading platform that enables advertisers to buy audiences across all of Nine’s platforms - live broadcast, live streaming, on-demand and SVOD, and ultimately Nine’s Total Publishing and Total Audio assets through a single, unified interface.
9Galaxy+ will integrate directly with Nine’s Customer Relationship Management (CRM) system and will leverage real-time audience insights via Nine’s Adobe CDP.
“9Galaxy+ is our most significant technology project to date - a platform where every agency and client will have open, direct access to Nine’s inventory, trading systems, and pricing," said Stephenson.
"We’re giving marketers unprecedented control over their campaigns, making it easier to plan, buy, and optimise across multiple channels.”
“We reach consumers at scale, we provide premium content, a unique data proposition and we have world class technology. It's never been more important to invest in full funnel marketing solutions and Nine is the perfect partner to help deliver better business results."
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