Nine’s self-serve SMB ad platform, Nine Ad Manager, will introduce the ability for advertisers to buy Nine display advertising, search and social media inventory creating a one stop shop for Australia's 2.2 million SMEs.
Australia’s small businesses will be able to add display advertising across Nine’s entire digital network, from 9Honey to nine.com.au and across mastheads like The Sydney Morning Herald, The Age and The Australian Financial Review to their 9Now video campaigns using Nine Ad Manager.
For the first time, search and social media inventory will be able to be bought using the Nine Ad Manager platform, as announced at the company's Upfronts event.
Nine’s commercial director - digital, Nick Young, said with the ability to precisely target audiences using age and sex demographics, postcode and Nine’s 9Tribes audience segments, Nine Ad manager is an all-in-one self-service ad platform that unlocks the power of streaming TV advertising for small and medium size businesses to connect with local customers in a safe, premium environment on the largest and most powerful screen in the home.
"Nine Ad Manager has proven to provide better business results for SMB's with over 4,000 clients using the platform in our first year," he said.
"These new advancements will drive even greater effectiveness and ease by allowing SMBs to buy search, social and display campaigns with the powerhouse of premium television all in one place.”
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