Photo by Alicia Christin Gerald on Unsplash.
Nine has been appointed the exclusive sales partner for advertising on Warner Bros. Discovery's (WBD) streaming service Max in Australia.
Launching March 31, Max will be the home of WBD’s content, including HBO and Max Originals such as The Last of Us, The White Lotus and And Just Like That.
Nine's sales team will "commercially maximise" Max's ad-supported basic tier.
The inventory will form part of Nine’s premium revenue strategy driven by Powered (premium integrated sales and strategy) while Nine’s Centre of Digital Excellence (Digital solutions, data, product and programmatic) will form the foundation of the sales strategy.
The relationship allows Nine to offer agencies and clients ad solutions across SVOD and BVOD platforms.
WBD’s GM Australia and New Zealand Michael Brooks said this is the first time WBD’s premium slate of content has existed in one place in Australia.
"Launching Max with an ad-supported tier creates a compelling offer for viewers and advertisers alike, while partnering with Nine allows us to tap into their deep experience, strong relationships and proven capabilities," Brooks said.
Nine's acting chief sales officer Matt James said the combination of Max’s content and advertising products with Nine’s local expertise, sales infrastructure and scale is a unique opportunity for clients in this country.
"This relationship with WBD will accelerate our strategy into the digital video market and offer clients better return on investment," James said.
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