Nine's premium partnership positions have been fully subscribed six months out from the opening ceremony in Paris.
Major partners for Nine’s broadcast of the Olympic and Paralympic Games are Toyota, Woolworths, Harvey Norman and NRMA Insurance.
Nine, with a commercial offering across TV, streaming, audio, digital publishing and digital assets, is now in the process of finalising discussions with brands for the sponsorship tier.
The media group sees sport as a key driver of television, holding Australian Open Tennis rights to 2029, NRL to 2027, and taking the Olympics from Seven last year for the next ten years.
The company is offering a total media promotional campaign that stretches from the Winter Youth Olympic Games Gangwon 2024, which began last week, all the way to the Paralympic Games Closing Ceremony on September 8.
The media group plans 10,000 hours of content during Paris 2024 across linear and 9Now and across Nine’s Audio and digital publishing platforms.
Production is advanced on a documentary series, Beyond The Dream, which goes beyond the headlines to discover the untold stories that led to some of the greatest Olympic Games and Paralympic Games moments. T
“No other media company in Australia can reach all Australians like Nine can," says Nine’s chief sales officer, Michael Stephenson.
"Nine’s Olympic and Paralympic Games coverage will not just be world class, but world leading, and we are thrilled to partner with some of the biggest brands to ignite the Olympic spirit, engage and connect Australians like never before.
“With Gangwon 2024 beginning, Australians will start to see integrated campaigns rolled out on our Road to Paris and we are excited to share the athletes’ journeys as they strive for Olympic glory. It’s going to be the biggest spectacle Aussies have ever witnessed.”
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