AdNews has released a mid-year update on the state of the market in Australia, with comprehensive analysis from recruiters, pitch doctors and adland figureheads.
Download the report HERE.
The 50-plus pages, presented by AdNews and Meta, charts a course to the end of 2024, with exclusive forecasts, analysis and opinions from across the industry.
The path is a wobbly one, with advertising spend trending down. However, there are some signs of a turnaround ahead.
We hear predictions from GroupM and Dentsu forecasters, alongside MAGNA and Pearman media analyst Steve Allen.
Pitch doctors analyse the state of the pitch market, SI Partners delve into whose buying agencies and recruiters update on jobs and salaries.
Experts also take a deep dive into a key issue ahead, privacy regulation, and what that means for digital advertising.
Bigdatr, a competitor intelligence platform that tracks advertising in near-real time across online and offline channels, reveals to most active advertisers in Australia.
And we hear from AANA, IAB Australia, The Advertising Council of Australia, ThinkTV, the Media Federation of Australia, and ADMA.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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