Nine Entertainment says the federal government's content reforms for television are vital for local production.
"It will not only provide a much needed boost to local content production but enable us to better compete in the global content industry," says CEO Hugh Marks.
"We will work with the Government to finalise some of the details, but overall this is an important and much needed overdue step in the reform process and we appreciate the time and consideration taken by the minister to get us to this point.
The federal government is supporting Australian screen content by injecting $53 million for the development and production of local content as well as modernising content regulation.
Commercial free-to-air television broadcasters will continue to be subject to obligations to broadcast Australian drama, children’s and documentary content, but will have more flexibility around how they meet these obligations.
From January, commercial television broadcasters will be subject to a modified quota that will be able to be met with any mix of Australian drama, film, children’s and documentary content.
This will allow broadcasters to better target their content to suit their audiences, while still protecting and promoting Australian stories and perspectives.
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