Whitney Bettanin.
Activation and sampling network Blobfish International has appointed Whitney Bettanin to a newly created sales director position.
She will be based in Melbourne and report to Blobfish International director, Nicolas Cann.
Bettanin comes to Blobfish with almost 15 years of media sales and leadership experience. Most recently, she spent seven years at Nine as group business director. Prior to this, she held senior roles at Yahoo7, managing client relationships and the business’ broader marketing team.
Cann said Bettanin is known for being a trusted advisor to both her clients and team, with a track record for growing and nurturing relationships.
"She has established a strong network in the Melbourne market, which will be significant as we continue to grow our Australian client base in 2025," he said.
"To be able to attract someone of Whitney’s calibre and expertise is a direct reflection of the strength of the Blobfish offering and the result-driven culture within our team.”
Bettanin said she is excited to be joining Blobfish at a critical time for the organisation, as it continues to rapidly scale its Australian business.
"The Blobfish team are well-known for their creativity, their innovation and their commitment to results – and as someone who thrives in going above and beyond for clients, this new role is a great fit," she said.
"I’m looking forward to leading the Blobfish team and continuing to create best-in-market strategies for our partners.”
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