Nine’s annual Upfront presentation is going virtual for the first time.
And it's going earlier, on September 16 rather than the usual date in October.
Nine says it will use its virtual 2021 Upfront showcase to illustrate the way it works with partners in the short, medium and long term as society and business finds a way through the COVID-19 health and economic impacts.
“These are extraordinary times and we have made the decision to connect with our advertisers earlier,” says Michael Stephenson, Nine’s chief sales officer.
“We believe that now is the right time to speak to our partners not just about their 2021 plans but also about the opportunities that exist that exist today to help brand grow their business as we head towards Christmas.
“There has never been a more important time to work together to return our economy to growth, and the marketing ecosystem plays a key role in how it informs consumer expectations and attitudes.
"Nine, as the home of Australia’s most trusted and popular content spanning news, sport, lifestyle and entertainment, is uniquely placed to be the partner that brands turn to as they begin to look beyond the immediate short term.”
The 2021 Upfront will be delivered with a one-hour virtual presentation outlining its vision detailing how the group is positioned to help brands deliver better business results.
Announcements will span content, technology/data and partnerships.
The virtual event follows the recent virtual Big Ideas Store presented by Powered by Nine which saw more than 3,500 people tuning in.
“Nine is a platform with unrivalled scale to help you connect with your customers,” Stephenson says.
“The things you can do with us, you simply can’t do with anybody else.
“We are unlike any other media company in Australia and it’s time to rethink, reset and reconsider who your business partner is as there’s never been a more important time to ensure you are partnering with media and content owners who can help you to achieve your goals.”
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