Global financial technology company SumUp has become a launch partner of Nine Audio: Finance.
Announced as part of the Nine 2025 Upfronts a fortnight ago, Nine Audio: Finance is a new premium short-form, high-frequency ad solution adjacent to the network’s finance reports.
The solution is designed to meet growing demand in the finance category and will provide a 10 second high-frequency, standalone audio advertising solution that prominently features across Nine’s audio assets.
SumUp MD Malcolm Areington said the company is excited to partner with Nine Audio and Sanctuary Media Group to bring this innovative, media-first solution to a national market.
"The collaboration allows us to connect with our target audience of small, micro, and nano merchants, as well as mid-tier SMEs, and it’s a significant step forward in our mission to empower small businesses," he said.
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