Jonathan Fox, Nine’s former director of effectiveness, has joined marketing analytics scale-up Mutinex in a growth role.
Fox has a long history in econometrics field, having first been an econometrician at Holmes & Cook before joining Ebiquity in early 2015. He has since held a senior position at Nine, helping key customers shape their marketing measurement and effectiveness strategies.
Fox said throughout his career in marketing analytics, he has been searching for how to scale high quality analytics to truly turn businesses into growth powerhouses.
"At Mutinex I’ve found a company that shares that vision and is executing on it," he said.
Mutinex global CEO Henry Innis said the appointment indicates where the company is going with its growth strategy — appointing highly credible experts who can interrogate where the company is and bring Mutinex to people who want to grow their business through improving their market mix in a credible and authentic way.
“It’s important to us that we are bringing credible people who understand what they sell, as increasingly this space will be about deep domain knowledge rather than selling simple digital solutions," he said.
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