Nine CEO Hugh Marks will tell an investor day today that there's still plenty of growth in television.
The media group is forecasting a 15% plus lift in its revenue from TV in the December quarter.
He says TV is still the most effective way to build brands.
Slides from the investor presentation:
The composition of TV busienss is changing.
And the revenue base is changing:
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.