Heidi Sayers.
The Australian Traffic Network (ATN) has appointed Nine's Heidi Sayers NSW sales director.
In this newly created role, Sayers will drive agency and direct sales in the key Sydney market ahead of ATN’s major relaunch later this month.
At Nine, she was group business director across TV, radio, digital, and publishing. Prior to this, Sayers held senior commercial roles at News Corp Australia, where she was national partnerships director, and APN Regional Media.
Reporting to ATN’s recently appointed national sales director, Karen Holmes, Sayers rounds out ATN’s senior sales leadership team including Wade James, sales director for Victoria and South Australia, and Scott Day, Queensland sales director.
Homes said Sayers' experience in driving sales teams across multiple media formats makes her the perfect fit to head up ATN’s NSW team.
"Her deep understanding of the media and advertising landscape and ability to leverage content-driven strategies will be instrumental in supercharging our direct and agency sales efforts in this key market," she said.
"As we approach our brand relaunch, Heidi will help us unlock new growth opportunities for our clients and I’m delighted to welcome her to the team.”
Sayers said she is excited to join ATN at such a dynamic time for the business.
"I have a deep understanding of formats that effectively capture real attention for brands, whilst engaging audiences at scale," she said.
"I look forward to building on ATN’s strong foundation, extending our client partnerships and helping to drive the business forward.”
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