L to R: Stewart Gurney, Lisa Day, Remi Baker.
Nine Powered's event series is back with Big Ideas Delivered, the next iteration of The Big Ideas Store.
Big Ideas Delivered will cover some of the most pressing topics facing advertisers today, including a deep dive into the country’s housing crisis with insight into the evolution of how young Australians are getting onto the property ladder and what that means for brands. The research explores the societal and cultural impact of the compromise Australians are making.
There is also new research and a playbook for clients on how the demographic of people aged over 50 is overlooked and undervalued by brands despite their huge spending power and the greatest generational wealth transfer in human history currently underway to them. The research also challenges the industry about how they represent this audience and the role of media to change society’s perception of ageing.
There will also be research and insights into consumer trends and expectations around sustainability in a cost of living crisis and consumer appetite for change; and how artificial intelligence, personalisation and augmented reality is driving trends in the global retail sector.
Powered director Lisa Day said these insights and panels empower Nine's agency partners to better inform brands about a constantly evolving world and culture.
“Big ideas are in Powered's DNA, and through this forward-thinking research, we're committed to deeply understanding what drives Australians across all demographics and categories, ensuring greater impact, connection, and campaign effectiveness for our partners," she said.
The events come as Powered bolsters its ranks with the appointments of Remi Baker as director of insights and innovation, and Stewart Gurney as director of strategy and effectiveness.
Baker was most recently Sydney head of strategy at PHD. In her new role, she will uncover insights on consumer trends and cultural shifts to enable brands and clients to reach their audiences in more creative and innovative ways.
Stewart has spent more than 20 years immersed in the world of media agencies, most recently as chief strategy officer at Kaimera. He was also previously PHD’s chief strategy officer Australia and has worked at MediaCom and Vizeum.
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