The Big Ideas Store, powered by Nine, returns next month for its third year, this time as a virtual event to make advertising famous.
What was a pop-up store in Sydney and Melbourne is now a series of virtual events, workshops, insights studies and speakers over two weeks from July 7.
The 2020 event showcases Powered, Nine’s marketing solutions division for brands.
“Since The Big Ideas Store in 2019, Powered has evolved and taken shape around the core functions of – Strategy, Insights and Effectiveness + Content Partnerships and also our Creative Studios – which we are best able to leverage to help clients achieve their big ideas and make them famous,” says Liana Dubois, Director of Powered.
“This year we are showcasing that evolution and the opportunities through our incredible radio brands like 2GB, 3AW, 4BC and 6PR, our trusted publishing brands of The Sydney Morning Herald, The Age and The Australian Financial Review and of course via 9Now, Nine.com.au and the marketing megaphone that is Channel 9.”
The Powered team has been built specifically to help brands grab hold of big marketing moments.
“Our team of creative thinkers develop the solution to your challenge. We work with clients to gain a deep understanding of your business and what you stand for, enabling us to select the right environments, at the right time and with the right message, to make the brand message stand out,” says Dubois.
Research will be launched, in partnership with FiftyFive5, exploring the rise of echo chambers in Australia and their impact on society, media and brands.
A second study will examine the rise of fandoms and how brands can leverage the halo effect.
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