Nine is serving up a huge marketing platform for brands sponsoring this year's 15 days of the Australian Open Tennis.
Qantas Frequent Flyer and Uber are as the major partners and sponsors include APT Luxury Travel, Bunnings Warehouse, Bupa, Chemist Warehouse, Domain, Chubb Insurance, Google, Kia, Peters Ice Cream, Stan, McDonald’s and Visit Victoria.
Nine will also be showcasing on-ground Melbourne Park activations for Ralph Lauren, Aperol, LifeSpace and Mastercard.
Google has joined the Summer of Tennis this year to launch Google Pixel 8 Pro. There will also be a TVC that takes the renowned element of silence in tennis to demonstrate the new phone’s audio editing feature.
Visit Victoria shows the state is "every bit different" with a series of disruptive TVCs putting iconic Victorian sights on the court. Visit Vic will also present a new edition of Andy Lee's The Hundred at The AO.
Matt Granger, Nine’s director of sales – sport, Olympic and Paralympic Games, says Nine's Summer of Tennis engages with millions of Australians, culminating in the pinnacle and world's best grand slam, the Australian Open.
"Starting for the first time on a Sunday, the AO continues to provide brands the ultimate launch platform to start their year and environment to engage with fans. We are thrilled to see our returning partners and the addition of new brands capitalising on our exclusive platform as we head into Nine’s biggest year of sport,” he says.
Nine’s director of content partnerships - sport, Olympic and Paralympic Games, Anne Gruber, says if history tells people anything, it’s that there’s always another outstanding generation to redefine the game.
"Delivering an even more exciting competition to watch, with a dynamic mix of creative, young players challenging the status quo. That generation is here and they are dominating now. We can’t wait to see records broken this year!” says Gruber.
This year Nine sport will include in all four Grand Slams, the NRL and NRLW, the men’s and women’s State of Origin series, the Olympics and Paralympics, the Gangwon Youth Winter Games, the UEFA Champions League final, Bledisloe Cup, US Masters and Australian Open Golf, the Doha long course swimming championships and the Brisbane Olympic swimming trials as well as a raft of other events.
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