Nine's 2023 tennis broadcast plans unveiled

Nine has used its annual tennis launch to showcase how the company’s commitment to the sport will include cutting-edge technology and content to ensure that Tennis on Nine in 2023 succeeds.

With tennis the only proven summer platform to increase brand perceptions, Tennis on Nine in 2023 will elevate the sport to the next level, with significant investment in total content proposition across Nine’s television, publishing, audio and digital offerings.

With artificial intelligence, mixed and extended reality, advances in Hawkeye technology and a FlyCam that cinematically captures all the colour and activity of the crowd over the Australian Open site, Nine aims to bring fans closer than ever before to the courtside action.

Brent Williams, Nine’s director of sport, said: “With a combination of assets, across an unrivalled system of touchpoints that no other media company can offer, Nine is uniquely positioned to deliver year round tennis content and the only place in Australia to watch all four grand slams.

“Consistency in audience and content is what we do best. From delivering cutting edge technology and innovation, to a world class commentary team and the most comprehensive content offerings across all facets of Wide World of Sports and Nine’s platforms"

Anne Gruber, Nine’s head of content partnerships for sport, said that Nine’s digital audio arm, 9Podcasts, will be releasing two new Australian Open podcasts - a six-part documentary series Stories of the AO, and a WWOS AO podcast during the Open for fans to catch up on the latest tennis news.

“The capability for audiences to have 360-degree intel, 24/7 on the game and its players is becoming even more crucial as we move towards next year,” she said. “Each of our platforms - across broadcast, publishing, digital and audio - deliver strengths for marketers, but we know that the power of them together creates meaningful connections with millions of Australians.”