Nine has unveiled major partners and sponsors for the 2023 Australian Open.
The media group recently confirmed it will hold the Australian Open rights for another five years until 2029.
Kia, Samsung, Uber Eats, APT, Chemist Warehouse, Peters and Stan are returning for the 2023 Summer of Tennis.
Qantas, Chubb Insurance, McDonalds, Optus, Bupa, and Berocca are new partners and sponsors.
2023 has also seen Tennis Australia partners Bondi Sands, Ralph Lauren, Life-Space and Gordon's Gin capitalise on Nine’s customised AO Extender packages.
“We have seen more of Australia’s leading brands engage with Nine and summer’s biggest marketing platform than ever before,” said Matt Granger, Nine’s director of sales – sport.
“Our partner brands have utilised the unrivalled tennis content ecosystem across all of Nines assets - Total Television, Publishing and Radio, leveraging the power of the Summer of Tennis to engage millions of Australians in one place. The Australian Open is the ultimate launchpad for brands delivering the ultimate advantage.”
Nine’s Head of Content Partnerships, Anne Gruber: “Our ecosystem connects brands with tennis enthusiasts throughout the day beyond the screen, into lifestyle content, in depth analysis on WWOS.com.au, mastheads, podcasts and two way conversation on radio.
“We know the innovative nature of tennis lends itself to impactful advertising that works for audiences. Nine’s Summer of Tennis is recognised by brands as a completely immersive sports marketing platform that allows their story to be right there when those big moments happen.”
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