Nine today revealed its plan to make next year's Olympic Games and Paralympic Games, with exactly one year to go until the opening ceremony of Paris 2024, the most comprehensive screened in Australia.
Chief sales officer Michael Stephenson says the Olympic and Paralympic rights that Nine has across TV, streaming, audio and digital - coupled with publishing assets - has created a marketing platform for brands with unrivalled scale.
"There is no other media company that can cover the Olympics like Nine," he says.
"On September 6 at our annual Upfront presentation we will share all of the opportunities that exist for brands across our entire suite of assets. I can’t wait.”
Nine will have around-the-clock coverage across metro and regional television, streaming, audio, publishing, digital and subscription video on demand.
The centrepiece of the Olympics broadcast will be 24-hour-a-day action across Nine’s television free-to-air assets, streaming on 9Now and live and on demand on Stan.
Featuring two dedicated Olympic channels on Channel 9 and 9Gem, produced by the Wide World of Sports team, the channels will screen in high definition.
9Now will run 40 individual channels live and on-demand and with an extensive curation of VOD highlights and full replays.
Broadcast news coverage from Paris and back in Australia will utilise 9News, Today, A Current Affair and 60 Minutes journalists. The Today show will be broadcasting live from the streets of Paris.
Nine’s audio assets – 2GB, 3AW, 4BC and 6PR – will take the Olympics into a new era, with a three-fold approach into how Australians consume Paris 2024.
The Paralympic Games coverage will see at least 14 hours a day of free to air coverage with content also streamed on 9Now and Stan, as well as utilising Nine’s radio and publishing assets.
Building on Nine’s broadcast of the Olympic and Paralympic Games will be Nine’s publishing brands, The Sydney Morning Herald, The Age and The Australian Financial Review, nine.com.au, WWOS.com.au and the Pedestrian Group. Reaching more than 16 million readers, Paris 2024 will be comprehensively covered like never before.
The Herald, Age and Financial Review will have 24 hour coverage featuring daily national blogs, exclusive access to vision, newsletters, analysis and a large reporting team.
Stan will complete Nine's unrivalled coverage bringing every minute of the Olympics 24/7, live and on demand with its own team of hosts and experts.
“Wide World of Sports has continually revolutionised sports coverage, and with our Paris 2024 coverage on all of Nine’s platforms, Australian viewers will receive world class 24 hour coverage like never before," says Nine’s chief strategy officer and MD, Olympics and Paralympics, Matt Stanton.
"We look forward to showcasing the best of humanity and the inspirational feats of the Olympians as they strive for glory a year from today.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.