Nine has revealed its major partners and sponsors for this year’s Australia Open broadcast.
Big brands including Kia, Samsung, Uber Eats, ANZ, Visit Victoria, APT, AAMI, Chemist Warehouse, Peters, and Stan have all joined. This year Bondi Sands, Ralph Lauren, Chubb Insurance, and Safety Culture have taken up Nine’s AO Extender packages.
Meanwhile, brands such as Crytpo.com, HCF, Microsoft, Peloton, TikTok, and Cancer Council Australia have invested in the event for the first time.
“We are also excited to see a number of new brands in Visit Victoria, Safety Culture and Chubb Insurance, but also to have the likes of our ongoing supporters Kia, Uber Eats and ANZ return this year,” says Matt Granger, Nine’s director of sales – sport.
“It speaks to both the power of tennis to engage millions of Australians in one place but also the incredible January launchpad that the Australian Open is for brands.”
The Australian Open, which has been surrounded by the Novak Djokovic controversy, kicks off today. It’s the first of the four Grand Slam events of the year, with Nine also securing the official broadcast rights for the Roland Garros, Wimbledon, and the US Open.
“The power of Nine’s Wide World of Sports is unmatched,” says Anne Gruber, Nine’s head of content partnerships – sport.
“In 2022, more brands will experience the unrivalled WWOS ecosystem through content specifically tailored to their needs across multiple platforms to ensure their objectives are met. No other media business can offer the assets to achieve this, the depth of knowledge or the prestige of an iconic brand such as WWOS.”
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