Nine has aligned its national sales team under Total Television, Total Audio and Total Publishing as it continues its digital transformation.
As part of the changes, Richard Hunwick becomes director of sales for Total Television (metro, regional and BVOD), Ashley Earnshaw becomes director of sales for Total Audio (radio, live streaming, podcast), while Jo Clasby becomes director of sales – Total Publishing (SMH, The Age, Financial Review, and Nine.com.au).
Nine has also established a Digital Centre of Excellence to focus on digital specialism using Nine’s data and technology assets to forge new opportunities for advertisers across its television, audio and publishing assets.
Ben Campbell has been promoted to the role of director of data and digital advertising product and will lead the Digital Centre of Excellence. Jordan King has been promoted to the role of director of programmatic and digital sales and will lead an expanded programmatic sales team.
“The future of TV is total television, the future of radio is total audio, and the future of publishing is total publishing,” says Michael Stephenson, Nine chief sales officer.
“At Nine, we have the best content, 15 million signed in users, the most advanced technology and the best people. This approach allows us to help advertisers recognise the benefits and maximise the reach of total media whilst accelerating our ongoing digital transformation through a dedicated centre of excellence.”
The appointments follow the departure of Nick Young who left as director of sales for digital and publishing to join Nova Entertainment as chief commercial officer.
“I want to congratulate Nick Young on his appointment as the chief sales officer of Nova,” Stephenson says.
“Nick has been an important part of the Nine family for the past three years and his contribution to our business has been invaluable. Nick is a great friend and I wish him the best of luck in his new role. I know he will do amazing things at Nova.”
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