Branding and sponsorship of Nine Radio's news, sport, weather and traffic coverage, is now open after the end of a 25-year relationship with the Australian Traffic Network.
Nine says exclusive sponsorship -- headlined by the number 1 radio stations in Sydney (2GB) and Melbourne (3AW) -- is now available for advertisers across all bulletins throughout the day and around the network.
“Over the past six months we have been examining all parts of our business to best serve the needs of our listeners and our advertisers,” says Tom Malone, Nine’s managing director – radio.
“We’ll be doing more live traffic and more local traffic, with dedicated reporters in each market, so the reports are faster and more accurate than anywhere else.
“And the advertisers will be getting a better experience too, each report will be preceded by a five second brand credit, and then the client gets 30 second solus adjacency reinforcing the marketing message. We’re creating a premium environment to deliver cut through.
“Commercially, it also means the only place advertisers can buy slots on one of our four talk radio stations, or three music stations, is through the Nine sales team. We’ve built premium sponsorship packages across the day, and around the network, aligned with our key verticals of news, sport, weather and traffic.”
Richard Hunwick, Nine’s newly promoted director for sales – television and radio, says the opportunity for marketers is a powerful premium product for both brands on a national stage and within individual local markets.
“We have tremendous success with our existing commercial strings, but in making these changes we are giving brands a different way of cutting through,” says Hunwick.
“Exclusive sponsorships in news, sport, weather or traffic can be tailored to the client and make an excellent complement to our existing suite of recorded ads and live reads.”
Nine Radio offers a national reach of almost two million weekly listeners tuning in across talk stations 2GB, 3AW, 4BC, FiveAA, 6PR and music stations 2UE, MAGIC, 4BH and 6GT.
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