Nine has launched Food and Lifestyle Events, an experiential unit at its publishing arm.
The unit offers access to bespoke event partnerships alongside media titles including The Sydney Morning Herald, The Age, Brisbane Times, Good Food, Good Weekend, Sunday Life and Traveller.
"The market increasingly craves events that transcend traditional experiences and are supercharged by powerful integrated media partnerships," says Brittany Macfarlane, head of commercial food and lifestyle events at Nine.
"We are proud of our courageous and long-standing partners across the Good Food Events portfolio who have been taking risks and breaking moulds with us for years. And now, we are excited to offer partners an ‘imagination is the only limitation’ approach to event activation across the entire portfolio of Nine Publishing."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.