Nine has promoted Anne Gruber and Matt Hair within its sport content solutions and commercial leadership team.
As director of content partnerships – sport, Olympic and Paralympic Games, Gruber will lead Nine’s sport content partnerships arm across all marquee sport assets including rugby league, tennis, rugby, cricket, golf and the Olympic and Paralympic Games.
The role will see her continue to provide content and integrated opportunities for brands and partners across Nine’s sport ecosystem utilising the powerhouse creative solutions division Powered.
Hair has been appointed as director of sales – Sydney sport and rugby league, continuing to lead Nine’s sport proposition in the Sydney market. He will also take on additional responsibility for rugby league assets across Nine.
Both will report to director of sales – sport, Olympic and Paralympic Games, Matthew Granger.
Nicki Kenyon, director of Powered, said it’s fantastic to see this further investment in sport at Nine, which reinforces the role sport plays in its solution for clients.
"Powered sits in a unique place in the Australian market, and I’m excited about the next year ahead as we provide opportunities for brands across some of the most prestigious sporting events on the calendar," said Kenyon.
Granger said both these promotions are reflective of the depth of talent within the business here Nine and represent a critical investment in growing Nine’s mega sport marketing platform.
"Anne Gruber over the last eight and a half years has played an integral leadership role in the development and delivery of Nine’s sport content and integrated solutions for brands, which have included internationally awarded and market leading contextual content solutions. Anne is an outstanding executive, and I am excited to see where Anne, working with the incredible Powered team and Team Sport take the opportunities for brands across our assets," said Granger.
“Matt Hair has led the Sydney Sport team for seven years and played an integral role in the evolution of Nine’s proposition for brands across our sport ecosystem. Matt’s broader marketing experience, business knowledge and leadership makes him the perfect person to lead our rugby league proposition and the evolution of sport within the Sydney market.”
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