Nine Entertainment has closed a deal with Tennis Australia for rights to all premium tennis played in Australia for the 2025 to 2029 seasons.
Nine has acquired the exclusive live rights (including Free To Air, subscription television, SVOD, streaming, mobile and social media), together with extensive catch-up rights, to the Australian Open as well as the lead up tournaments around Australia - the United Cup, the Adelaide International, and the Hobart International - and the Australian team matches in the Davis Cup and Billie Jean King Cup.
The average annual cash rights fee over the five-year period is about $85 million, starting lower and indexing over the term of the deal.
Nine will also support Tennis Australia with contra, services and promotion.
Nine in 2018 secured the exclusive rights to all premium tennis played in Australia from 2020 to 2024. That $300 million, five-year deal included the Australian Open in Melbourne as well as the lead-up tournaments around Australia – the Hopman Cup in Perth and the Brisbane, Sydney and Hobart Internationals.
Mike Sneesby, CEO of Nine: “We are pleased to announce the extension of the partnership between Nine and Tennis Australia.
"Tennis attracts both a broad and very passionate following, and is a perfect fit with Nine’s schedule, audiences and advertisers. The Australian Open has delivered some of Australia's most iconic sporting moments and largest television audiences and together, we are committed to bringing these great moments to all Australians live and free.”
Tennis Australia CEO Craig Tiley: "Nine has shown its serious intent to a year-round commitment to continue to grow tennis.
"We want to show our sport at its best to continually excite tennis fans, whilst also appealing to a new generation of fans and players in this country. This new deal will certainly help us do that."
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