Nine's live entertainment business, which includes Ticketek, has rebranded as Nine Live and made a series of new appointments.
Formerly Nine Events, Nine Live is the umbrella company for Ticketek in Australia and New Zealand, Eventopia, Softix, Nine Rewards and Allphones Arena.
Geoff Jones, CEO of Nine Live, said: “Since we formed Nine Events we have worked hard to expand and evolve our business from just a ticketing service provider. Now as Nine Live we are a dynamic group of integrated businesses offering live content, ticketing, events and rewards alongside research, digital and data solutions”.
Ticketek's former managing director, Cameron Hoy, has been promoted to the newly created role of chief marketing and commercial officer for Nine Live.
Chris Forbes has been promoted from national business manager to managing director at Ticketek.
Jones added: “I’d like to congratulate Cameron and Chris on their respective promotions. Both are seasoned executives that will ensure that the businesses that make up Nine Live offer our customers unique and rewarding experiences that can’t be found anywhere else.”
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