Nine is rebranding its radio division to Nine Radio, dropping the Macquarie Media brand.
The change gives its stations 3AW, 4BC, 2GB and 6PR greater prominence, with news bulletins to be badged under 9News.
“9News is a trusted household name across Australia and this move sees us extending that brand across all broadcast news,” says Nine’s director of news and current affairs Darren Wick.
“The television and radio news teams across all states have already been working hand in glove for the past few months.
“In now branding our radio bulletins with 9News we are simply giving Australians the signal that they can rely on us to stay up to date, wherever they are and regardless of the platform.”
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