Nine Entertainment has been pitching its coverage of the 2024 Paris Olympics to major advertisers with a number of partnership and sponsorship packages already confirmed.
CEO Mike Sneesby says Nine has recently gone to market with the first wave of commercial opportunities for advertisers.
“Nine has a unique portfolio of assets - across our Broadcast and Streaming Television, Audio and Publishing,” he told the company’s AGM.
“Nine will bring the Paris Olympics and Paralympics to all Australians, with an unprecedented cross-platform strategy, - we will deliver more content from the Olympic and Paralympic games with greater opportunities for commercialisation than ever before.
“We have developed a powerful games advertising proposition which is built on uniting Australia through our unrivalled content offering.
“Our proposition includes an almost 10 month marketing platform for advertisers - the Road to Paris - starting with the Gangwon Winter Youth Olympic Games in January and running all the way through the Paris Olympic Games and culminating with the Paris Paralympic Games in September.
“We have presented our full integrated Olympics partnerships to all IOC and AOC partners as well as a range of Australia's largest advertisers and the results to date have been very pleasing.
“We have a number of partnerships confirmed and we are on track to sell all major partnership and sponsorship packages.
“We are also confident that progress in our commercial partnerships around tent-pole assets like the Olympic and Paralympic Games will contribute further to underlying revenue share performance across all of our platforms.”
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