UPDATE: Nine and News have now ceased the entire Your Money venture.
Your Money, the joint venture between Nine and News Corp, is shutting down its site and integrating with other News Corp platforms.
The partnership between the two media outlets, which also includes a TV destination, launched six months ago and covers finance, real estate and lifestyle.
Your Money’s TV content isn’t impacted by the changes to its digital platform, which over the coming weeks will move into other sites, beginning with news.com.au.
Your Money CEO Kylie Merritt told AdNews it will continue to produce the same content, and is moving into News Corp as it’s “aligned” with existing audiences.
Four roles are directly impacted by the changes.
“Since Your Money launched six months ago we have been testing content genres and formats, as well as working closely with our shareholders on audience growth,” a Your Money spokesperson said.
“As a result we are making changes to our digital strategy to integrate our website content into News Corp platforms, where our most popular content is aligned with those existing audiences.
“The digital content integration will roll out over the coming weeks while Your Money’s digital presence across social, Foxtel Go and 9Now will remain unchanged.
“A small number of staff whose roles are specifically related to the Your Money website are leaving the business or moving into other roles.”
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